I believe that all business people should be blogging, no matter what their industry is, and for various reasons. Farming is a business but it is also a way of life that is passed down from generation to generation and therefore, this increases the reasons why some farmers should be blogging in my opinion.
- Irish Foodie bloggers are doing a great job of supporting and showcasing Irish food but perhaps, farmers, as the producers of the food product, should be showcasing how Irish food is reared on our green, wholesome fields along with how much we care for our animals in giving them a healthy, happy life without the addition of growth hormones or any other artificial means to boost their performances.
- Farmers who are selling their product directly to the consumer (raw milk, meat, cheese etc) whether from their farm or at farm/country markets should definitely be blogging as it will help to spread brand awareness and raise their profile. Blogging can also generate press interest and free press coverage in newspapers.
- Irish farm bloggers can raise the profile of Irish food abroad and within our Emerald Isle.
- It is becoming more apparent to me that so many people know very little how their food is produced. Much of the press seems to be negative and farming blogs will not only provide education about food production but also reassurance. A blog is the ideal way to show people about life on a farm and how their eggs/ meat / milk / cheese are produced using animal-friendly methods.
- It is interesting to compare the different means of production in different countries, the different ways of doing things and learning which enterprises are most profitable in different countries. Yes, this can be read about in farming publications but it is so much more authentic and personal when one reads it in a blog and can engage with the writer.
- With increases in mechanisation, farming has become increasingly isolated – both for farmers and for spouses. For many farmers enjoying the social life of organisations such as Macra, there isn’t much to replace this in Ireland once the farmer reaches 35. Blogging provides a vehicle for getting to know other bloggers within your area of interest, form new friendships, hear of hobbies or meetings of interest to you and enrich your life.
- So many Irish people have grandparents or parents who were involved in farming and hence, many have a soft spot for the countryside. Farming blogs would provide so much interesting reading and education for those who have moved away from the countryside. Some time ago, I mentioned on twitter that the cows were going dry that day and received many queries as to what that meant and why they stopped milking. It would be obvious to anyone in the farming sector but educational (and of interest) to others.
- A farming blog will become a historical record for that farm. Imagine finding a box of letters and old photographs in the attic carefully collected by a grandparent? Wouldn’t it be wonderful? Just as the blog will be like a diary for any family members that have moved away or emigrated, it will be a historical record for future generations.
- It would be good for tourism and the country’s image abroad.
- It gives individual farmers a voice. Journalists are often looking for such stories and your story may be picked up by a journalist, resulting in free publicity for your business as well as providing a platform from which to speak out.
- Feedback from consumers occurs via the comment section and farmers will hear what consumers want or expect, thereby they can modify their business accordingly.
- A hosted blog (by blogger or wordpress) is free so no cost is involved. You can blog as often or as little as you like. With a self-hosted blog, you will have to pay the annual hosting charge but it isn’t expensive.
Check out this post too which provides step by step instructions for starting a wordpress blog.